CIMM West is geared toward media industry professionals with a particular interest in measurement and currency development, data collaboration and enablement, analytics, research and new metrics.
The program focuses on understanding how shifts in audience behaviors are driving dramatic changes in the video ad market -- from how content is programmed and monetized, to new tactics for targeting and data collaboration.
We have big-picture keynotes and firesides, Town Halls that encourage real dialogue, as well as exclusive presentations of findings from CIMM’s proprietary research.
The streaming evolution continues, with new FASTs emerging, the great (re)bundling, and the constant fight against churn. Leading streamers shed light on the tactics they’re using to better understand their audiences, and how first-party data is crucial to driving insights that help retain viewers (and advertisers).
Panelists will discuss the current state of content measurement -- with an analysis of existing tools, methodologies, gaps and areas of opportunity highlighted in CIMM’s study. They’ll also cover the roadblocks currently keeping content insights and analytics on the "back burner" with many solution providers.
We’re officially in the deep fake era -- where inexpensive generative AI tools make it easy to remix video content in a way that makes it hard to discern fact from fiction. So what’s a media owner or media buyer to do? Enter the realm of AI-driven tools, frameworks and partnerships designed to help viewers (and creators) prove content provenance and authenticity.
Join Kate Kaye, Deputy Director at the World Privacy Forum (and former ad industry journalist) as she dissects some of the latest developments at the intersection of AI, privacy and governance -- with a look at what the potential implications might be for the ad community moving forward.
New platforms, devices and viewing patterns require new approaches to analyzing and acting on audience behaviors.
Custom research from Captify illustrates how search data not only reflects viewer profiles and preferences, but also serves as a predictive tool for upcoming trends and viewership patterns – enabling networks and creators to make informed decisions in real time.
Some companies invest billions in producing, procuring and licensing content for CTV - while others spend almost nothing. But in the end they're all fighting for the same advertisers' budgets. So what’s the real value of premium content when it comes to capturing attention (and advertising) in the FAST era?
